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In today’s fast-moving, fragmented media world, marketing without a clear plan is just noise. If your plan doesn’t build equity, drive visibility, or scale efficiently—
do you really have one?
WE'RE LOVING THIS
'SWEET SUMMER' CAMPAIGN Kickoff!
Nothing Bundt Cakes is traditionally a celebratory brand. However, with fewer holidays in the summer, we saw an opportunity to expand the consumer's brand perspective by associating these cool scrumptious bundt cakes with traditional summer vibes.
Goal:
Associate the feels of summer with the Joy of eating
Nothing Bundt Cakes.
Objective:
Show Nothing Bundt Cakes as part of the backdrop of iconic summer experiences.
Challenge:
Make it feel authentic and not forced; Real not perfect.
Strictly amplify within designated territories.
Treatment 1A: First treatment of campaign
Friends and Fireworks
Directly Associates with The 4th of July
Nostalgic Filter and Music
Features Key Seasonal Product
Treatment 1B: First treatment of campaign
Nothing Says
Summer Like...
Presents Nothing Bundt Cakes as a Compliment to the Summer Experience
Smooth, Breezy, and Laidback Tone
Highlights a variety of Nothing Bundt Cakes
Frequent Question: How did you get the fireworks to look so real?
Scoped just the right outside location
Carefully planned and practiced the transition from ground to sky
Timed the movement of the sun to ensure we got the night sky at the right time during production
Key: Setup lighting with multicolored oscillation to simulate the glow of fireworks
Added After Effects fireworks timed to the right sound effects
Impact?
Reach: Featured across top CTV/OTT streaming platforms and premium websites, the campaign generated nearly 30,000 views in just 5 days.
Engagement: Captured strong viewer interest, with notable replays across CTV/OTT platforms—especially among key demographic segments.
Performance: Both video treatments exceeded industry benchmarks for 30-second video completions, with completion rates reaching up to 95% across targeted geographies and income groups.
WE DESIGN MARKETING SOLUTIONS THAT DELIVER
AWARD WINNING
EXPERIENCE & CAPABILITY
ENTERPRISE TO MAINSTREET
YOUR YEAR END MARKETING STRATEGY STARTS NOW.
Build a Q4 strategy that elevates your message, multiplies your impact, and positions you to dominate your category.
Hear What Clients Say
United Way of Washtenaw County partnered with BrandHrt Evolution to answer a common challenge faced by many mission-driven organizations: "We have so much to say—but how do we say it clearly, consistently, and effectively?"
We helped UWWC clarify their positioning, align messaging with their core brand pillars, and develop a focused content strategy. From there, we activated a streamlined system to amplify the right messages at the right time—introducing fresh creative ideas and organizing their efforts for greater reach and impact.
Row One designs innovative home theater seating meant to fit beautifully into a range of living spaces—not just dedicated media rooms. But helping consumers envision that versatility posed a challenge.
To help Row One showcase the real-life versatility of their home theater seating, we built a content strategy around smart positioning and expert editing—integrating warehouse product shots into warm, lifestyle settings that felt real and aspirational.
ESSPI, a battery safety innovator, needed to clearly communicate its complex value proposition to high-level investors and stakeholders.
BrandHrt Evolution developed a research-backed positioning and messaging strategy, then rebuilt their website from the ground up. The result: a powerful digital presence that resonates with decision-makers and strengthens ESSPI’s authority in a fast-moving market.